Exhibition Hall 3 is a venue in the Wuzhen International Internet Exhibition & Convention Center (WIIECC). Overall, WIIECC cover 81,000 square meters, 57,000 of which are floor area. WIIECC gives full consideration to both its function as host of international conferences, and to its historical context. Together, these are reflected in the Convention Center’s distinctive architecture, which merges the modern style of the international conference center with the traditional style of the Jiangnan (south of the Yangtze River) water town in China. That is, this architectural design highlights the water town’s combination of traditional culture and modern civilization. The classical elements of the water town—such as the white wall with black tile, the waterfront corridor, and so on—are inflected with the modern. Where the interior of the building integrates tradition and modernity, by extension, its architectural impulse is to join culture and wisdom.